Schwippy

Interesting Advertising by KFC

KCF has it all figured out. They have been using technology to advertise like never before. I just learned that last year, KFC had a commercial that told the world how to get a free sandwich at any location just by saying a secret password. They even told you the password right in the advertisement…. except for the fact that it was only put in a couple frames of the entire commercial. The only way to figure out the password was to record the advertisement and play it back in slow motion, most easily done with TiVo, or another DVR.

This was great for KFC. For one thing, it singled out a certain group of individuals for the promotion, and whenever this happens, there is ALWAYS going to be people trying to get into this group that otherwise wouldn’t be in there. Even if they really dont want the free sandwich, they want to be able to get into something they otherwise are not able to do. Thats just human nature. So eventually, word got out of the password all across the internet and everyone found it. Now they have a password, and only one thing to do with it. Go get a sandwich, and KFC hopes a drink and some tater’s too.

Another thing that made this a great marketing strategy; it is relatively uncommon. Almost unheard of for real promotions. And what more would geeks want than to tell everyone else about something weird and new about technology? Its that reason that KFC gained a lot of free press across the internet. Just the simple fact that people like to tell other people about interesting stuff. Look at what im writing about right now. Im giving KFC some free press.

Anyways… that was a while back. Im posting about yet another way KFC is using their ultra high paid advertising monkeys to churn out even more evil advertising. They are using the technological fact that younger people are able to hear different tones than older individuals.

This technology has been used in a few situations that I can think of off the top of my head such as cell phone ring tones that teachers couldn’t hear, but the kids could. Also I just saw a review on a device that was supposed to ward off teenagers from certain places that were more adult oriented (The review was horrible btw. It didnt work).

KFC’s new strategy is simple: insert a semi-ultrasonic tone into one of their advertisements. The advertisement looks and sounds completely normal to the elderly ear, but the commercial also says that there is a secret tone located somewhere in the commercial, and the first 1,000 kids to call a certain phone number with the correct location of the advertisement will get a free KFC menu item.

If you catch this commercial on the air and dont have one of your kids around to tell you where the sound is, I have a better idea. Go get your dog, set him by the television, and wait til the advertisement comes on again. When all of a sudden, your canine companion starts going into an epileptic seizure, you can bet that you just found that hidden sound.

Heres the commercial. I could hear that annoying sound perfectly, but just to be fair, this may be due to the video being transcoded into a digital medium. It may actually be a lot harder to hear on the TV.

KFC Mosquito Tone Commercial @ Engadget

Tangible Reactable What What?

Check out this instrument synth device. Aparently made by some hard core geeks.

The reactable is a multi-user electro-acoustic music instrument with a tabletop tangible user interface. Several simultaneous performers share complete control over the instrument by moving physical artefacts on the table surface and constructing different audio topologies in a kind of tangible modular synthesizer or graspable flow-controlled programming language.

Reactable [Via DialyCupOfTech]

Hampster Prance

Finally! Put your hamster to some REAL use! Make him work for his own well being. Load a sheet of paper into the shredder, and your little buddy just does his thing, running his little butt off, and presto; a few gear reductions later, an instant hamster bed made from purely recycled credit card applications and unfiled TPS reports.

This is artist Tom Ballhatchet’s design, which he plans to put on display in Milan, Italy.

Check out his hanster shredder and his site below.

Tom Ballhatchet [Via Gizmodo]

Best Dock Ever.

When it comes to peripheral docks, usually you don’t get that much choice in terms of customization. Chris decided he didn’t like that. At all.

He made himself a dock out of Legos! Its actually 3 docks in one. Chris can hook up his Pocket PC, get some more tunes on his iPod, and charge his Nintendo DS all at once.The site is just a Picasa web album, so I can’t verify it, but it seems that he most likely has a USB hub tucked under there to tie it all to one usb cable and one power cable. And if you look on the side there, it looks like theres a spare USB port for just about anything else you could think of putting in there.

The dock looks good. Almost perfect. It seems as though the iPod dock was meant to be there. Theres no doubt that this took quite a few re-building to get it just right. Good job Chris! I definatly wouldn’t mind having this up on my desk next to my monitor.

Lego Dock Web Album [Via Engadget]

One Dollar Silk Ties!

Quick! Amazon has a bunch of silk ties, cuff links, leather wallets, and silk squares all marked at $1!

I just found the deal online and ordered $20 worth, haha… i dont know how that happened, but whatever. Theres quite a lot of Christmas and other holiday ties, but if you sort through those, theres some nice ones lyin around there. And $1!

Ha!

Amazon $1 Deals [Via Bargainist]

Fake Photo Detection Software

When journalists are writing for a newspaper, they know the rule: no digital photo manipulation. In other words, no using that beloved stamp tool in Photoshop to take out that pedestrian that ruined your perfect shot of the president.

But sometimes, the temptation is just too much for the reporter and they decide they have enough Photoshop experience and talent to get away with changing some elements in their shot.

This is becoming such a problem, that the Associated Press actually has a third party help them out with it. They contract the help of Hany Farid. Hany has made special software that analyzes photos to determine if it is genuine or not automatically. The software looks for certain red flags about the photo that the normal eye just wouldn’t catch without a magnifying glass. Things like repeating pixels patterns, or unnatural shadows, pixel patterns due to rescaling, and especially the pupil reflections of multiple people in the shot.

It make sense when ya think about it. What is reflected in one person’s pupil should also be reflected in another person’s, to an extent.

Forgery has been around ever since… well…. authenticity. Theres no way to eliminate it. But even so, things need to be done.

“This is an arms race,” Farid says. “I can already tell you how it’s going to end: We’re going to lose. It’s always going to be easier to create a forgery than detect a forgery. But we’re going to take the power to create forgeries out of the hands of amateurs. We will raise that bar up until you have to be very, very good to do it.”

Computing Photographic Forgeries [Via Boing Boing]

DIY Peeps

We all love peeps, Right?

Well, ok…. maybe we all just like sticking them in the microwave. But that aside, heres an awesome little tutorial on making your own peeps, done by the minds over at Evil Mad Scientist. Clicky clicky on the linky linky.

Make Your Own Peeps @ EvilMadScientist

X Prize Wants Their MPG

The X Prize foundation is probably most notable for their past sponsorship, the Ansari X Prize; an $10,000,000 prize to the private group who could first get a spacecraft into space and return safely. That contest was finally put to an end in 2004 when Burt Rutan and Paul Allen finally succeeded.

Since then, the X Price foundation has come up with another contest that should spawn the ideas and improvements we desperately need in the world today.

The proposal states it will give an unnamed amount in prize money (Probably the standard $10M) to the first group that can make an automobile that can successfully break the 100 MPG mark.

Whats the record right now, like 50ish or something? Hold on…… ok, a quick googling shows 76 MPG (Dont quote me on that though). But anyways, how awesome would it be to be able to have a car that could get you across the country on a single tank of gas? The foundation isn’t looking for a car that was just made by some MIT students in a dorm room. They want something that can actually be manufactured and sold. They have 2 classes so far; a 4-wheel / 4-passenger model, and a 2-passenger model with an unspecified amount of wheels.

With the rediculous gasoline prices around these days, this has got to be one of the most needed things in our world. Everything should go pretty well too, as long as Chevron doesnt get their hands on the winning prototypes. We would never hear about it again.

Automotive X Prize [Via Slashdot]

I need to go to college

Heres just another reason I need to get into a university.

Top 10 used passwords

ModernLifeIsRubbish has obtained an up-to-date top 10 list of currently used passwords online.

I’m willing to bet that you’ve used one or more of these passwords online before. I know that I have used ‘qwerty’ on more than one occasion for throw-away accounts or for shady sites that I fear I may be in danger of personal information theft.

Just one more note, the list was compiled across the pond, so obviously, there are going to be different numbers if we were to take a poll here in the states. For example, our favorite team probably wouldnt include Liverpool

Click the link to check it out

Top 10 Most Common Passwords